2010 is the year that the competition in the smart phone market is becoming very intense, even fierce. Google Andriod replaced the BlackBerry and the iPhone, and became the number one smart phone platform in terms of unit shipments. Apple announced the iPhone and iPhone 3 4 entered the market and tablet PC launch a revolutionary product IPAD. As in the previous number 1 in the smart phone market, although it still dominates the enterprise market, RIM needs to respond and to respond quickly to challenges from Google and Apple in the consumer market. Looking back, I have to say that RIM responded pretty well in my personal opinion.
as a formal response to the long-going criticism of the BlackBerry browser performance is clunky, RIM has announced a 6.0 OS with built-in WebKit-based web browser.This first Webkit-based browser on the BlackBerry. It is quite stable and provide the content quickly. Some of his acid tests even outscore Android and iPhone pregledniku.6, 0 OS is shipped with the BlackBerry Torch, which is the first BlackBerry that has a full QWERTY keyboard and touch screen. It provides a hybrid user experience both the world and significantly reduce the gap in user experience between the BlackBerry and the iPhone.
RIM also realized that unlike other BlackBerry smartphones, it must be some unique and different. Therefore, unlike the iPhone and Andriod are multi-media centric, RIM decided to make the BlackBerry communications center. RIM wants to give customers the impression that the BlackBerry smartphone to communicate with people via e-mail, the degree Messenging and social networks. BlackBerry has already secured a majority of end-to-end push e-mail facility. BB Messenger is becoming the preferred way for BB users to communicate with each drugima.Socijalni Food Program is added to OS 6.0, which integrates an RSS reader, Twitter, Facebook, My Space, Google Talk, Yahoo Messenger, Windoes live messages, AIM into a single application and BlackBerry users will never feel easier to manage and monitor the number of community resources.
RIM decided not to be limited to the smart phone market, but entering a new market emerging tablet announces BlackBerry playbook. This product directly targets the IPAD, hoping to correct any deficiencies and iPad provides the same or even better user experience. It will have built-in Adobe Flash support with USB and HDMI interface, which are all missing the iPad. This is a 7-inch size is a lot of simmering 10-inch iPad and just small enough to slip into your pocket. He paired with the existing BlackBerry smartphone with BlackBerry as a Bluetooth expansion and the buyer should not pay extra fees to carriers if they have the BlackBerry data plan. This is the WIFI capability as well as the customer can use as a tablet, even if he does not have a BlackBerry. This really looks like a promising product and should be good evidence of the marktet startup in early 2011.
However, RIM is keeping the implementation of the enterprise market in 2010. BlackBerry Enterprise Server 5.0 was released in early 2010, causing the device handling data and business mobility to the next level. BlackBerry Moblie voice services (MVS) integrated desktop phone extension to the BlackBerry, so the customer can receive and make phone call through your desktop phone continued his BlackBerry while on the move. BlackBerry Client for business applications such as SAP CRM, IBM Lotus connections, Microsoft SharePoint, was released to provide clients with BlackBerry BlackBerry native experience, and no access to these sites, the database via a browser. Although the iPhone and Andriod keep trying to penetrate the enterprise market, as well, still a long way to go for them to provide the same features as RIM offers business users today.
So overall, 2010 is the year for the transit of RIM. In front, we see RIM releases BlackBerry best ever, Torch. Under the hood, RIM is trying hard to prepare for further success. Going forward, I believe that RIM continues to bring more exciting products for the smart phone and tablet on the market. Hello, Google and Apple! The game is on! For more information and to find these products, visit:
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